Originally Posted by unhinged
Just can't shake the feeling that this will be a 'sales disappointment' for BMW.
Probably in a sales perspective. I'm sure BMW would want to reach their 10k projection but I think if they even sell half of that but the buzz around it is big it will be a success. I think for a car that is so different then what people have seen, having the awareness out there is more important than actually selling x amount. Sales will come after once the technology has been firmly established.