Quote:
Originally Posted by unhinged
Just can't shake the feeling that this will be a 'sales disappointment' for BMW.
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Probably in a sales perspective. I'm sure BMW would want to reach their 10k projection but I think if they even sell half of that but the buzz around it is big it will be a success. I think for a car that is so different then what people have seen, having the awareness out there is more important than actually selling x amount. Sales will come after once the technology has been firmly established.