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      03-24-2012, 02:06 PM   #60
antzcrashing's Avatar

Drives: 2006 330i
Join Date: Sep 2007
Location: Boston MA

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2006 BMW 330i  [5.00]
Originally Posted by 宝马.e90 View Post
Probably in a sales perspective. I'm sure BMW would want to reach their 10k projection but I think if they even sell half of that but the buzz around it is big it will be a success. I think for a car that is so different then what people have seen, having the awareness out there is more important than actually selling x amount. Sales will come after once the technology has been firmly established.
Sales of the lay-person's car will come when the tech has been firmly established, (i3 and i5 sales will be in larger numbers)

The purpose of the i8 is not to lower BMW's score in CAFE requirements - the score is prorated by sales volume. i.e. low volume 760i sales dont hurt BMW that much.

The purpose of the i8 is to build excitement for the i3, i5 and other cars that will lower the CAFE score significantly. The technology from the i8 (regenerative brakes etc) will trickle downward in their i line, m line, and regular line