Well the interior is pleasant with many new textures and designs. But the exterior is not that eye pleasing.
The words that come to mind are "people mover".
I would expect this design to interlink with other i3's on the highway into an automated train and forget the "ultimate driving" of it. If the "numb steering" feel given the new electric power steering design on all current BMW models, then how shall this drive? BMW: Do not loose that go-kart feel of the road.
I expected BMW would have already unveiled a similar "Tesla Model S" electric by now, given BMW's much larger resource and technology base with respects to sedans. That Model S is much more in "BMW alignment".
But as long as those diesels come to the US, I can forget all this "i" stuff.