Originally Posted by SlammedM6
I think your crazy if you think this will be cheaper then say an R8 or SLS...look at the F12 M6 it's base price is very close to that of an R8 V8. This i8 will easily be 130-150k
there are people that would buy this over an R8, I know that may be hard to believe, but think about it, if you are 47 years old and have been wealthy since 26, you might even be bored of super racecars and be interested in a change. Or it might be that 5th car in the garage that has always been the unique one.
This car will be more rare and sold in less quantities than the R8 or similar gas car, BMW knows that - part of the reason for this car is not to make huge profits on each sale, it is to build excitement for the i3 and i5 which will be sold in much higher volume.