Quote:
Originally Posted by aajami
I'm very curious to see how this thing sells. As it stands, I have a hard time seeing who it attracts. Not quite the Tesla S crowd. Certainly not the luxury supercar crowd.
Very curious...
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There is a niche and I can't quite put my finger on it but lets call them the greener wealthy. Those that have made their money in new technology, architecture, or renewable energy projects. Even Hollywood would fall in love with this car - the "Fisker Karma crowd. Just guessing but either way a good way for BMW to get some looks, whether or not it ends on poster wall as a dream car is another story.