Stu, thanks
Yes, the Tesla looks like an ordinary - but attractive - family car. It attracted no attention at all when I drove it.
To be fair to the car, I did not think of it in any way being a competitor for the i8 or i3. i8 being an exotic sports car, and the i3 being much smaller than the Tesla.
The Tesla will be a competitor for the i7, when one is produced though