Yes, I like what I see a lot! I think this is a smart and wise move for BMW and I believe this is the future.
To everyone that doesn't think so, come back at the end of the year after gas prices start hitting $4/Gallon and stays there. Inflation will occur in 2011, so get ready. In the next 2-3 years, people are going to be asking for more eco-friendly cars, especially in the high performance category. BMW wouldn't invest large amounts of capital if they didn't think so either.