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      01-04-2011, 05:07 AM   #26
Major General

Drives: 135i, current is350
Join Date: Aug 2005
Location: Socal

iTrader: (1)

If you guys haven't read this article ( from Business Week 2 months ago. BMW's i division is the future of BMW. The new CEO even hired Fischer and Albright to quell and persuade internal petrol head to join in the new direction. (Fischer on one head was a left-wing radical socialist and may still be) It's a major direction change so do not be so shock when next generation of M cars appear lackluster as major investment is going towards pursuit of efficiency and social responsibility.

But with this new vehicle, Reithofer is attempting something radical, pushing BMW beyond its core strengths of speed and style, and toward solving different problems, like global warming, oil depletion, and the shift in growth from the West to the East. China is, in a sense, the ultimate destination, a land of exponentially growing megacities—and the pollution, traffic snarls, and huge spending power that come with them.

Nov. 5 (Bloomberg) -- Bayerische Motoren Werke AG, the world’s largest maker of luxury vehicles, said it will invest 530 million euros ($751 million) to set up production of its Megacity electric-powered city car.

The investments, including a new carbon-fiber factory in the U.S. and a 400 million-euro expansion of its Leipzig, Germany, auto plant, will create more than 1,000 jobs, the Munich-based company said today in a statement.

BMW, the world's biggest luxury-car maker, and No. 2 Daimler will need to trim CO2 output by 25 percent to avoid a penalty. Porsche, maker of the 911 sports coupe and Cayenne SUV, will require a 49 percent reduction.
It's yet to be seen whether any of these new technologies will be able to return back to the traditional high performance platform or BMW will be contend making profit from selling mass quantity of megacity to Chinese, and Indian.
- There's nothing in my pocket other than knives and lint

Last edited by Robert; 01-04-2011 at 05:17 AM.