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      10-15-2013, 02:00 PM   #16
Red Bread
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Drives: Smog machines
Join Date: Oct 2008
Location: Austin, TX

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Quote:
Originally Posted by M3_WC View Post
The numbnut who wrote the article could have done a little research(look at current sales numbers). Before talking down on the EV market as a whole and then touting relatively low projected sales numbers for the i3.
Wait, a marketing hack wasn't totally honest? Call Breitbart!

I know what you're driving at, but I'm not sure I agree with it. BMW isn't solely about sales volume, but rather profitability and staying independent. The i cars are a huge financial burden and a huge risk, but if the gamble pays off, it extends their time as one of very few independent car manufacturers. Whether that matters, or provides cars that you or I want to buy, is possibly another conversation, but that same marketing hack likely sees some value in it, even if we might not.
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