Quote:
Originally Posted by SpokenHands
Scott26's elaborate justification of why BMW has broken every dogma they have set themselves in an effort to be more consumer-relevant, business-volume and margin-driven, and compliant with technology and regulation suggests it is not a good idea to boldly announce yet another definitive dogma 'no M for i-sub-brand'.
Scott26 makes the point beautifully that I hope the leaders of the i brand would consider.
Conversely, what if the 'M' brand wishes to take learnings from the 'i' brand - especially with regard to CRPF, weight-saving and efficiency in drivetrain and aerodynamics. They could well work together.
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I'm pretty sure there will be a flow of knowledge and experience between i and M behind the scenes, but that doesn't mean BMW will actively market a car that bares the ideals of both -- it would be a bit like trying to sell Vegan friendly Bacon.
I'm sure however M
could do
something to get extra performance from the i8, through the aero and suspension, but it would probably compromise what BMW-i is about, and the last thing BMW want to do is to confuse the message of what the i8 is.. especially given that many people commenting here are already stumped by i.