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I don't think that BMW is introducing this car to appeal to the enthusiasts on this and other sites, and there is no indication that they won't be offering cars that do appeal to us for a long time! It's the same whenever a new X model is introduced, with lots of people having a conniption fit about brand dilution, etc. The current crop of BMWs is amazing and offers nearly something for anyone who wants one.
Where the i3 and other i vehicles become interesting is that BMW will have something to offer when resources and regulations make petroleum-powered vehicles prohibitive. You'll be able to drive one of these to work, being all green and efficient, while keeping your favorite E or F series car for weekend getaways, track days, and so on. This will be far more enjoyable, I will bet, than having to drive an electric appliance from the other manufacturers. BMW knows something about making cars that are interesting to drive, and I expect them to apply this to the i vehicles quite nicely!
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