Quote:
Originally Posted by Rich@GTBPerformance
This car may do better than some of you guys think. Take a look at the Fisker Karma and the Tesla Roaster.
While I don't think these will attract a lot of BMW's core buyers, it will draw new people to the roundel who would typically purchase the previously mentioned cars. Also the reliability and peace of mind knowing that the brand is not going to vanish when it's shareholders cut and run is reassuring too.
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+1 to the credibility of an established brand. I know I'd buy a BMW over a car from a pretty much unknown startup company. Especially if that company was Fisker and their cars catch on fire or break down straight away.