What boggles my mind though is that BMW is quietly sponsoring and supporting Formula E, yet they are not apparently promoting this very much. They are a major sponsor. There should be crapload of content on BMW.com and social media sites as this is, I feel, a pretty awesome thing to be doing.
I've always loved the BMW M Safety Cars in MotoGP and BMW always promotes them with photoshoots and press releases. Hoping they will do the same for the i3 & i8 Formula E cars.
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