Quote:
Originally Posted by Red Bread
Wait, a marketing hack wasn't totally honest? Call Breitbart!
I know what you're driving at, but I'm not sure I agree with it. BMW isn't solely about sales volume, but rather profitability and staying independent. The i cars are a huge financial burden and a huge risk, but if the gamble pays off, it extends their time as one of very few independent car manufacturers. Whether that matters, or provides cars that you or I want to buy, is possibly another conversation, but that same marketing hack likely sees some value in it, even if we might not.
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Independent from what, Rolls Royce, Mini, Toyota?