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      02-22-2011, 03:55 AM   #12
WWONG
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Drives: 2012 BMW X5 xDrive35d
Join Date: May 2010
Location: Houston, TX

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Quote:
Originally Posted by Ryan_T View Post
I'm afraid it's probably the latter.


i by Apple used to stand for internet-enabled Macs. (iMacs). I highly doubt it has anything to do with the technology in this case.

i = intelligent?
i = inspired?
i = idiotic?
i = ?


Nonetheless, very interesting marketing campaign. Will be watching to see how this develops.
> Points out companies that use "i" in their product lines
> Forgets that BMW already uses "i" in the end of all their cars (except the diesels, Ms, and those god-forsaken GTs, of course)

My question is when the efficient "i" becomes inefficient. There was an SUV, so from the looks of it, not long before the message is blurred.
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