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07-24-2014, 10:55 PM
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#29
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Major 
Drives: 2023 M3C, 2010 E350
Join Date: Mar 2010
Location: Houston / NYC
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Quote:
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Originally Posted by Manbnda
What a fantastic car. But I think this specific generation of i8 is a loss leader. Of course the R&D involved in it, will be very profitable as I see no problem in implementing that technology on non iBMW cars. For example the Carbon Fiber compound, steering, displays, lighting, suspension, etc… A very smart move by BMW to be on top of technology in their entire line.
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Loss leader indeed
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Positive Momentum
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