Quote:
Originally Posted by winnerwinnerckndinner
No big deal. According to the Munro report, the i3 was meant to be made as a low volume and profitable model. The cost of building an i3 is substantially lower than a traditional car.
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It's a nice video, and I just re-watched it.
They don't say that the cost of CF body-on-frame i3 is lower than a traditional car. Quiet the opposite - unibodies are cheaper, but require volume to amortize higher tooling costs.
BMW's return to (CF) body-on-frame for i3 allows them to make money on the car at lower production volume (10-30K/year). Above those levels, they would have been better off with unibody approach, which is what they speculate i5 will be.
Either way, it's good news that BMW is making money on a low-production i3.
Especially now, that sales are anemic.
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