Quote:
Originally Posted by OverDriven
I think Scott is deluding himself here, and that's easy to do when you're involved in the company that spent billions on this. Out here in the real world, I believe this thing will be perceived as just another bean-shaped green car, but with a laughable price tag. Something for the Yippies (yuppy+hippy) to drive.
I'm sure they think we're all just scared of change, luddites, etc and will eventually see the light. I say time will tell.
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I am not deluding myself because if you look at Tesla as an example and especially the Model S and its decimation of the luxury market to see that customers are attracted to electric mobility if it is done differently.
The Model S is very radical from a normal car and in the US customers see this and see the instant appeal. The BMW i3 is something similar it is entirely developed from the ground up also to be entirely original.
Customers find appeal in originality and BMWi is entirely developed to be original.
The i3 is the first BMW to combine electric mobility with classic BMW dynamics and some customers will be pleased at how lightweight materials make the i3 agile and very dynamic for a BMW.
If you are still not convinced?
Then the BMW i8 Sports car will change your mind.