With all due respect to the BMW team working on this car, the overall design just doesn't grab me. I am in the target demographic, according to BMW press. I have followed the development of this car, and am certainly enthusiastic and impressed with its propulsion design. Visually, it just lacks pizazz.
I decided to go with the R8, principally because visually it is such a gorgeous car. I realize that its propulsion system is in a completely different category, but that is of secondary importance to me. When buying a car in this price range, it must have killer looks, IMO.
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