Much is already known about the BMW i8 (
coupe details /
spyder details), but its pricing when it hits the market in 2014 has been the stuff of speculations only.
We previously estimated that the i8 would be priced at over €100,000 (Euro) and this has now been confirmed by Ian Robertson, BMW's head of sales and marketing in Germany and a board member of BMW North America. Speaking to reporters at the grand opening of the world's first
BMW i Store in London, he confirms that the i8 will sell for "
more than €100,000" (approximately $125,000 USD at current conversion rates) in Europe. Although this pricing doesn't come as a surprise, it is the first time that BMW officials have confirmed any target price range.
Robertson did not provide any pricing estimate for the BMW i3 subcompact electric car (
official details), and only said that its price will be "very competitively for the substance you get". The i3 launches next year.
The German company is spending 530 million euros in developing the "i" sub-brand.
via
Bloomberg
Some photos from the world's first BMW i Store in London.