Maybe the financial analyst can point out to them that mainstream cars are now offering them as optional/standard equipment. So maybe BMW can offer it as standard equipment now to keep with its luxury brand image without up charging the customer. Otherwise the customers will wise up and leave for other brands.
I am pretty sure no one will be unhappy if BMW offers the Xenon as standard. It will be a greater selling point more sales mean more salary for financial analyst. Lets leave optional equipment place for LED for now.
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Originally Posted by flightz71
Of course BMW has genius financial analysts to figure all this shit out, and the result is what we see today
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