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Originally Posted by The__J__Factor
Sounds great but super lame giving it the "I" badging.
Does I even stand for something? Or is it just "omg everything with I in front of the name makes it super modern and awesome"?
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I'm afraid it's probably the latter.
i by Apple used to stand for internet-enabled Macs. (iMacs). I highly doubt it has anything to do with the technology in this case.
i = intelligent?
i = inspired?
i = idiotic?
i = ?
Nonetheless, very interesting marketing campaign. Will be watching to see how this develops.