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      06-14-2012, 11:21 AM   #12
AlpWhite11
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Drives: 335i
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Quote:
Originally Posted by 宝马.e90
Quote:
Originally Posted by Rich@GTBPerformance View Post
This car may do better than some of you guys think. Take a look at the Fisker Karma and the Tesla Roaster.

While I don't think these will attract a lot of BMW's core buyers, it will draw new people to the roundel who would typically purchase the previously mentioned cars. Also the reliability and peace of mind knowing that the brand is not going to vanish when it's shareholders cut and run is reassuring too.
Isn't this the whole point of the i8 anyway? Attract more customers to the brand and further the i-Series technology.
Right. It's the halo car for the BMW i brand.
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