Quote:
Originally Posted by NKRZ
As impressive as this is, I am concerned about BMW's new obsession with electric vehicles at the expense of their core product: vehicle performance and dynamics.
As an M car fan, I see a lack of focus on this key brand quality as they push to a more generalist approach to their product similar to what AMG was while ironically AMG is becoming the new M.
I have no doubt the i brand vision is a good one, but surely it can exist alongside am ultimate driving machine sister product that is the BMW heartland.
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I would see a lack of "focus" as well with the design of the 318, if I was one sighted.
It is all about perspective however we will see in sales..