08-13-2013, 02:12 PM | #24 |
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08-13-2013, 06:36 PM | #25 |
Chief Senior Executive Managing VP of Orange Sales
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They are marketing it as the halo car of BMW "sustained mobility" not as a high end performance car.
This car is a showcase of the future sports car. And it does a damn fine job of looking the part. It's not all about numbers. All the reviews have been positive on the handling and fun it drive factor. This car, regardless of how well it sells, will be the M1 of the current era for BMW. |
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