Bloomberg Blames BMW Stock Slide on the i Brand

tommolog · 11-05-2013, 04:40 PM

Featured on BIMMERPOST.com

This may be true for today, but BMW will surely reap the benefits of what they have learned creating the i brand. For one thing they are ahead of the world in carbon fiber use in cars and that is where the industry is eventually going:

http://www.bloomberg.com/video/bmw-s...XEfZnA9OA.html

cc3 · 11-06-2013, 02:57 AM

Whilst BMW still make great cars I think other manufacturers have caught them up particularly in the engine dept. the move to more fuel efficient 3 and. 4 cylinder engines is also eroding the clear superiority BMW had with their 6 cylinder engines. The new 4 cylinders seem no better than any other manufacturer

Also BMW design has become all a bit predictable except for the I brand. As regard the high investment in technology how much of this gets used every day in a car? Just adds weight and cost.

For the future I would like to see BMW use the investment in carbon fibre to really bring down the weight of their cars. I would also like to see some more flare in the design of the cars.

I worry about the move to front wheel drive that's just not BMW ! They should keep that for the Mini. Danger of the BMW usp being eroded by trying to be in every niche of the market. Danger is they will make lots of vehicles that rival what Audi and Mercedes make however nothing will be truly outstanding. The brand may also get dragged down once they start selling thousands of front wheel drive shopping trolleys!

11-05-2013, 04:40 PM	#1
tommolog Tom Moloughney 44 Rep 243 Posts Drives: 2018 i3s BEV Join Date: Nov 2011 Location: New Jersey iTrader: (0)	Bloomberg Blames BMW Stock Slide on the i Brand Featured on BIMMERPOST.com This may be true for today, but BMW will surely reap the benefits of what they have learned creating the i brand. For one thing they are ahead of the world in carbon fiber use in cars and that is where the industry is eventually going: http://www.bloomberg.com/video/bmw-s...XEfZnA9OA.html __________________ Tom Moloughney My BMW i3 Blog
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11-06-2013, 02:57 AM	#2
cc3 Major 622 Rep 1,333 Posts Drives: 1M, GT4, M2 M140i G40 Join Date: Mar 2011 Location: .UK iTrader: (0)	Whilst BMW still make great cars I think other manufacturers have caught them up particularly in the engine dept. the move to more fuel efficient 3 and. 4 cylinder engines is also eroding the clear superiority BMW had with their 6 cylinder engines. The new 4 cylinders seem no better than any other manufacturer Also BMW design has become all a bit predictable except for the I brand. As regard the high investment in technology how much of this gets used every day in a car? Just adds weight and cost. For the future I would like to see BMW use the investment in carbon fibre to really bring down the weight of their cars. I would also like to see some more flare in the design of the cars. I worry about the move to front wheel drive that's just not BMW ! They should keep that for the Mini. Danger of the BMW usp being eroded by trying to be in every niche of the market. Danger is they will make lots of vehicles that rival what Audi and Mercedes make however nothing will be truly outstanding. The brand may also get dragged down once they start selling thousands of front wheel drive shopping trolleys!
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