Bimmerpost for iPhone and Android have just been updated with a host of bug fixes. If you've ever had trouble logging into it in the past, give it a try now!
Forum for the BMW i3, i4 and i8
BMW i3 BMW i8
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read

  BMW i Forums > BMW i3 Forums > BMW i3 General Discussion

Post Reply
Thread Tools Search this Thread
      01-25-2011, 07:53 AM   #1
Moderator / European Editor
southlight's Avatar

Drives: BMW
Join Date: Apr 2006
Location: Germany

iTrader: (0)

BMW Considers Short-Term Rental Program for Mega City Vehicle

BMW Considers Short-Term Rental Program for Mega City Vehicle
Name:  MCV.jpg
Views: 1659
Size:  31.2 KB
Usually, there's merely two options if you want a car, buy or lease. Automobilwoche now reports that BMW is considering a different approach for their Mega City Vehicle. BMW Board Member Ian Robertson mentioned with Automobilwoche that the Car-to-go program Daimler runs to rent out Smart vehicles on a short-term basis was "quite an interesting approach." Referring to the Mega City Vehicle, he went on: "We don't want to sell the car but its use." BMW will test a similar approach in another model this year, likely the 1-series Active E.

This consideration makes sense as the technology used for the Mega City Vehicle makes for such tremendous development and production costs that it would be either too expensive to buy and lease or not profitable. Another issue is its residual value strongly depending on the battery life, an obstructive risk for both BMW and potential owners.

Automobilwoche also mentions that BMW is set to unveil the actual name of the Mega City Vehicle on February 21st. As we reported, BMW's latest trademark fillings suggest a name starting with i, e.g. i2 or i4. Market launch is expected for 2013.

[source: Automobilwoche]

Appreciate 0
      01-25-2011, 01:11 PM   #2
Brigadier General
Diver's Avatar

Drives: Black '12 135i - Sold
Join Date: Nov 2010
Location: Texas

iTrader: (0)

I wonder what this thing is going to look like. It's a brave new world out there. You probably have to be a celebrity to get one.
Appreciate 0
      01-26-2011, 09:52 AM   #3
Snow Wizard
e85sbm's Avatar

Drives: F10 & E89
Join Date: Jan 2009
Location: Calgary, Canada

iTrader: (2)

Originally Posted by Diver View Post
You probably have to be a celebrity to get one.
I really doubt that only celebrities would be buying one. I think the new Mega City Vehicle (Isetta) will be a popular choice and will take a big chunk out of the Toyota Prius market.

I would use the Prius as a target pricepoint, since this will most likely carry a new brand name and be appointed with the BMW Roundel.
Appreciate 0
Post Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

All times are GMT -4. The time now is 01:44 PM.

Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.,,,,,,,,, logo and trademark are properties of BIMMERPOST