Forum for the BMW i3, i4 and i8
BMW i3 BMW i8
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read

  BMW i Forums > BMW i3 Forums > BMW i3 General Discussion

Post Reply
Thread Tools Search this Thread
      02-21-2011, 12:06 PM   #1
Jason's Avatar

Drives: F80 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Cool BMW Launches BMW i Marketing Campaign

BMW Launches BMW i Marketing Campaign

Munich. Saturday evening saw the launch of teaser communications for the new BMW sub-brand (official info here). Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were bathed in the colours of BMW i.

The new BMW sub-brand itself was launched at today’s press conference in the BMW Welt. The print campaign for BMW i will initially feature two motifs.

As of Tuesday, a giant poster at the Munich Opera house and on other squares around the city of Munich will present the world of BMW i to the public.

The new brand’s affiliation with its parent brand, BMW, is clearly recognisable, thanks to the design cues taken from BMW’s Corporate Identity. However, in terms of motifs and colours, BMW i is venturing into new territory. Naturally vibrant, highly aesthetic images with a futuristic atmosphere will characterise communications. Initially, the focus will be on lifestyle images. These will gradually be complemented with more and more content relating to the products.

The new website,, demonstrates the visionary and sustainable approach of the new brand. With films about the world of BMW i , design sketches and details of the revolutionary engineering principles behind the BMW i3 and BMW i8, the site offers a clear view toward future mobility.

Another part of BMW i can be found with mobility services. In addition its own service range, the BMW Group is working to offer services through corporate partnerships and strategic investments. To support its efforts in this area, it has founded a venture capital company called BMW i Ventures. This will help the new sub-brand expand its product portfolio over the longer term through investments in highly innovative service providers. The first company in which BMW i Ventures holds a stake is My City Way, whose mobile information portal is available as a smartphone app.

The BMW i website will also pick up on public debates around the latest developments in urbanisation, sustainability and mobility. Its activities will feature on social media websites, including the Facebook fan site, the Twitter channel (available end of this week) and the YouTube channel

Name:  P90073232.jpg
Views: 3224
Size:  177.2 KB

Name:  P90073234.jpg
Views: 3555
Size:  149.5 KB

Name:  P90073235.jpg
Views: 2507
Size:  135.5 KB

Name:  P90073236.jpg
Views: 3988
Size:  140.9 KB

Name:  P90073238.jpg
Views: 3172
Size:  210.9 KB

Name:  P90073250.jpg
Views: 3139
Size:  111.7 KB

Name:  P90073252.jpg
Views: 3201
Size:  269.1 KB

Name:  P90073253.jpg
Views: 2409
Size:  236.6 KB

Name:  P90073254.jpg
Views: 2394
Size:  236.0 KB
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook
Follow us on Bimmerpost Twitter
Subscribe to Bimmerpost Youtube Channel
Appreciate 0
      02-21-2011, 12:15 PM   #2
Definitive's Avatar

Drives: Elsa - 2015 F80 M3 - YMB/SS
Join Date: Aug 2006
Location: So Cal

iTrader: (3)

Garage List
Send a message via AIM to Definitive Send a message via MSN to Definitive
Interesting. Apple much... Well have to see what they bring to the table, but I could see myself getting a i3 for a DD

Appreciate 0
      02-21-2011, 12:51 PM   #3
Major General
dmboone25's Avatar

Drives: 2017 F80 M3 ZCP/DUC M1200S
Join Date: Sep 2006
Location: Chicago, IL

iTrader: (0)

Garage List
2007 E92 328i  [0.00]
2007 328i  [0.00]
Interesting that they start with the "lifestyle" and will work the cars in later.
Current - 2015 981 Cayman S
Past rides: 2014 F22 M235 - MT, CWP / 2011 E82 135 - LBM, N55, DCT / 2008 E82 135 - AW, N54, MT
2007 E92 328 - JB, N52, MT, ZSP (traded in for 135)
2007 E92 328 - JB, N52, MT (retired by a drunk driver)
Appreciate 0
      02-21-2011, 01:00 PM   #4
Private First Class

Drives: 1995 M3 + 2011 M3
Join Date: Feb 2011
Location: Atlanta, GA

iTrader: (0)

Loving the new design campaign. Hopefully the lights will still be up when I'm in Munich next month.

The i3 concepts look much better than I was anticipating after the reveal of the MCV. I do like how the LED light in the headlights extends all the way up the front fenders and to the side mirrors. Am I seeing illuminated kidney grilles too?
1995 E36 M3 — Alpine White
2011 E92 M3 — Alpine White
Appreciate 0
      02-21-2011, 01:41 PM   #5
Private First Class

Drives: E90 318ise
Join Date: Oct 2009
Location: Bangkok, Thailand

iTrader: (0)

Love it!
Appreciate 0
      02-21-2011, 04:52 PM   #6
Enlisted Member

Drives: 2013 335xi Coupe
Join Date: Jan 2011
Location: New Jersey

iTrader: (0)

Yea, I know it's all cool and stuff. And I'm pretty excited too about this. But the price?? The CFRP along with many other new-tech make me wonder how many people can really afford or willing to purchase one of these if not just for some novel gadgets, lines, and lights.
Appreciate 0
      02-21-2011, 05:17 PM   #7
sahyoun's Avatar

Drives: E92 JB4 MHD 335i MT
Join Date: Jul 2010
Location: Bay Area, California

iTrader: (0)

cool but never leaving gas for electric, nothing beats the sound of an exhaust note.
2007 Wedge 335i E92 FBO, Stage 2 LPFP,VTT STG 1 w/ Inlets MT-CURRENT
2009 335i E92 AT-SOLD
2008 335i E92 MT-SOLD
2007 335i E90 AT-SOLD
2003 325i E46 MT-SOLD
Appreciate 0
Post Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

All times are GMT -4. The time now is 03:13 PM.

Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.,,,,,,,,, logo and trademark are properties of BIMMERPOST