BMW i
Forum for the BMW i3, i4 and i8
BMW i3 BMW i8
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read

Go Back   BMW i Forums > BMW i3 / i4 Forums > BMW i3 and BMW i4 General Discussion

Post Reply
 
Thread Tools Search this Thread
      02-21-2011, 11:10 AM   #1
southlight
Moderator / European Editor
southlight's Avatar
607
Rep
6,748
Posts

 
Drives: BMW
Join Date: Apr 2006
Location: Germany

iTrader: (0)

A Deeper Look at BMW i Design Elements

BIMMERPOST NEWS
A Deeper Look at BMW i Design Elements
18
COMMENTS
Name:  P90073233_highRes.jpg
Views: 4246
Size:  101.7 KB
The news coverage on BMW's new sub-brand BMW i continues. Earlier today, Adrian van Hooydonk explained BMW's process of building a new design language for the BMW i vehicles. The task in a nutshell: Create a design that ties in with the BMW brand, yet add unique styling cues to give BMW i models a unique identity. Let's have a look at this in detail:


Name:  design_0600.jpg
Views: 783
Size:  48.5 KB
BMW i Badge

This is the BMW i badge you'll see at the front and the rear of the car. BMW fortunately retained their famous roundel, yet added a blue surrounding. BMW uses blue to give their Efficient Dynamics program an identifying color, so this badge combines standing and recognizability of the roundel with the 'green message', or is it blue.

Name:  design_1600.jpg
Views: 757
Size:  42.9 KB
Life Drive Concept


All BMW i models are based on this basic structure called "Life Drive Concept." Engine, suspension and all other technology is located in the so called Drive module. Above is the Life Module made mainly from CFRP. To the sides are the safety modules.

Name:  design_2600.jpg
Views: 725
Size:  37.0 KB
Kidney Grille

Supplementing the modified BMW roundel, the iconic BMW kidney grille has been redesigned. All BMW i cars will have the surrounding of the grille in blue, again as a signature BMW i design element.

Name:  design_4600.jpg
Views: 862
Size:  38.6 KB
Large Wheels - Low-Profile Tires

BMW says that "the low-profile tires highlight the efficiency and dynamics of the BMW i3 and the BMW i8." In other words, large wheels and low profile tires are used to help keeping the consumption down. Some might consider this a 'bling' feature, but it actually works.

Name:  design_3600.jpg
Views: 710
Size:  38.7 KB
Streamflow C-pillars

The side view reveals a new design feature, the “streamflow”-C-pillar. According to BMW, "these converging lines are a manifestation of the design’s alignment with the models’ aerodynamic requirements." BMW clearly wanted to come up with a strong feature, and the usual Hofmeister kink was out of question.

Name:  design_5600.jpg
Views: 647
Size:  37.8 KB
Aeroflaps

Here you see what BMW calls aeroflaps. It's our understanding that this design language for the rocker panels not only creates a sporty look but also helps the i3's and i8's aerodynamics.

Name:  design_6600.jpg
Views: 697
Size:  40.3 KB
L-Shape Rear Lights

The rear end is dominated by a re-designed BMW trademark. BMW is known for their typical L-shape rear lights for years. The BMW i models will make use of the same theme, yet in a new -- apparently more striking -- form.

Name:  design_7600.jpg
Views: 655
Size:  40.9 KB
Safety Module

Finally, this is another shot of the above mentioned safety module. It's meant to protect the passenger but also makes for a wider and sleeker look.



And here's the BMW video showcasing all these design features.








Press Release

BMW i.
The design of the new BMW sub-brand.


Munich. BMW i stands for visionary vehicles, inspiring design and a new understanding of premium mobility – with a consistent focus on sustainability. This unique character is brought to life through style elements that give the design of BMW i models its very own identity. By reinterpreting well-known design characteristics, the BMW i design language ties in with the BMW parent brand. However, as the BMW i sub-brand reinterprets individual elements in a completely new fashion, vehicles launched under the new i sub-brand are provided with a stand-alone identity. For the sub-brand, the BMW logo is complemented by a blue three-dimensional ring. The reinterpretation of the iconic BMW kidney grille, particularly in combination with the sub-brand’s front view, creates an optical link to the typical face of BMW core brand models. Apart from the assets of BMW design which stands for premium, quality and precision the BMW i design also embodies lightness, purity, safety and aerodynamic efficiency.

The side view reveals one of the most prominent design characteristics: the “streamflow”-C-pillar. These converging lines are a manifestation of the design’s alignment with the models’ aerodynamic requirements. Another element that substantiates this design philosophy is the aerodynamic thrust surface – or “aeroflap” – which is integrated into the rocker panel. Due to their diameter, the low-profile tires highlight the efficiency and dynamics of the BMW i3 and the BMW i8. Both concepts feature rear lights that reflect BMW’s classic L theme. The side surfaces emphasize the aerodynamic aspect once again, also when viewed from the rear. As tearing edges, they reduce the models’ aerodynamic drag and give them sound proportions.

The BMW i3 and the BMW i8 demonstrate the potential range of BMW i design principles when applied to two completely different vehicle concepts. The
BMW i3, known previously as the “Megacity Vehicle”, will be the BMW Group’s first all-electric series model for urban environments. The BMW i8, on the other hand, is based on the BMW Vision EfficientDynamics concept study. Fitted with a plug-in hybrid drive, it combines the driving characteristics of a high-performance sports car with the consumption and emission levels of a small car.

The BMW i logo
Conveying an air of transparency and openness, the BMW i logo is the epitome of the sub-brand and its design principles. The logo features a future-oriented design and evokes associations with the BMW parent brand. Its diagonal set-up with an upward orientation imparts a look of dynamics and elegance, thus augmenting the visionary character of BMW i.


Appreciate 0
      02-21-2011, 07:16 PM   #2
Year's_End
RWD only.
Year's_End's Avatar
United_States
330
Rep
12,335
Posts

 
Drives: '08 E92 335i
Join Date: Feb 2007
Location: St. Pete, FL

iTrader: (0)

I'm absolutely excited to see how this translates to production design language. The fact that they're highlighting the intense rocker "foils" like those on the VED, and the fact that it looks like they're really going to bring this heavily contrasted body shape to fruition is great news.

Crossing my fingers to see as much of the VED get into production as possible.
__________________
E92 335i: Space Grey|Coral Red|Aluminum Trim

Future Ride: 2015 Mustang GT Premium |Guard|401A|PP|Recaros|6MT
Appreciate 0
      02-21-2011, 08:23 PM   #3
Diver
Colonel
Diver's Avatar
United_States
43
Rep
2,880
Posts

 
Drives: Black '12 135i DCT PPK Msport
Join Date: Nov 2010
Location: Texas

iTrader: (0)

Bling? I am all for bling, LOL.
__________________
Appreciate 0
      02-21-2011, 08:47 PM   #4
OdomPHD
I break for no one
OdomPHD's Avatar
United_States
4
Rep
383
Posts

 
Drives: e9o "Vanity 2"
Join Date: Sep 2010
Location: NW Florida, USA

iTrader: (0)

Appreciate 0
      02-21-2011, 09:06 PM   #5
Voltigeur
MacroRisk
Voltigeur's Avatar
Australia
35
Rep
2,519
Posts

 
Drives: M3 E92 ED'09 / 335d Sport DD
Join Date: Jul 2007
Location: TX

iTrader: (0)

Cool - like the consistency of the blue highlights and not a bad idea to differentiate the classic Roundel.

Only issue may be the use of 'i' - what about Infiniti, Apple et al.?
__________________

Just thinking of something not so witty
///M3 E92 '09 Jerez Black | 6MT | Ext Fox Red | Tech | Prem | 19s |Heated Seats | iPod |Smartphone | Euro Deliv June 09
Sold: 540iT / 530i / 323i

Last edited by Voltigeur; 02-21-2011 at 09:25 PM.
Appreciate 0
      02-21-2011, 09:32 PM   #6
Boost Gomez
Colonel
Boost Gomez's Avatar
No_Country
29
Rep
2,367
Posts

 
Drives: C63 AMG
Join Date: Jul 2007
Location: Miami

iTrader: (0)

Garage List
2007 BMW 335i  [0.00]
I'm really liking where they're going with this. Will be following along to see how this project develops.
__________________
Appreciate 0
      02-21-2011, 10:34 PM   #7
The__J__Factor
Major
The__J__Factor's Avatar
Australia
19
Rep
1,028
Posts

 
Drives: ///M Coupe
Join Date: Sep 2008
Location: Gold Coast, Australia

iTrader: (0)

Sounds great but super lame giving it the "I" badging.

Does I even stand for something? Or is it just "omg everything with I in front of the name makes it super modern and awesome"?
__________________
EVO X MR - Phantom Black - Ti Exhaust - Ti UICP - AQM Intake - 206kws 12.8sec
Z4 M Coupe - H&R - RE Diablo - RPi - Tekarbon - Sold
Appreciate 0
      02-21-2011, 11:06 PM   #8
RL530xit
Second Lieutenant
RL530xit's Avatar
United_States
2
Rep
278
Posts

 
Drives: 530xiT
Join Date: Jan 2011
Location: Los Angeles, CA

iTrader: (0)

i can't wait to see the final production form of these cars... I think they will be game changers in the automotive landscape.
__________________
Is there really anything besides a BMW?
Appreciate 0
      02-21-2011, 11:18 PM   #9
Ryan_T
Prospective Lurker
Ryan_T's Avatar
Canada
2
Rep
127
Posts

 
Drives: B8 A4
Join Date: Jul 2009
Location: Canada

iTrader: (0)

Quote:
Originally Posted by The__J__Factor View Post
Sounds great but super lame giving it the "I" badging.

Does I even stand for something? Or is it just "omg everything with I in front of the name makes it super modern and awesome"?
I'm afraid it's probably the latter.


i by Apple used to stand for internet-enabled Macs. (iMacs). I highly doubt it has anything to do with the technology in this case.

i = intelligent?
i = inspired?
i = idiotic?
i = ?


Nonetheless, very interesting marketing campaign. Will be watching to see how this develops.
__________________
Ryan - flickr
Appreciate 0
      02-21-2011, 11:39 PM   #10
GOLFFRR
GOLFFRR's Avatar
269
Rep
17,311
Posts

 
Drives: Golf Cart
Join Date: Mar 2009
Location: Solvang, CA/Camarillo, CA

iTrader: (4)

interesting
__________________

BEFORE YOU BUY YOUR NEXT BMW, EMAIL US FIRST WE CAN HOOK YOU UP!
Need a quote or assistance from David? GO HERE-->bmwdavid@icloud.com or 202-262-2900
David's ED special ALL M cars-->http://f10.m5post.com/forums/showthread.php?t=1042739
Appreciate 0
      02-22-2011, 01:43 AM   #11
Schm
Colonel
Schm's Avatar
United_States
48
Rep
2,686
Posts

 
Drives: e90 330i
Join Date: Jan 2009
Location: Missouri

iTrader: (3)

I like where they are going with this, but hopefully the "i8" will be able to compete with the likes of the R8 and SLS, or BMW is able to develop a supercar that can compete and leaves the i8 as a high-priced toy for ecomentalists to play with.
__________________
2006 E90 330i.
Appreciate 0
      02-22-2011, 04:55 AM   #12
WWONG
Banned
United_States
38
Rep
1,833
Posts

 
Drives: 2012 BMW X5 xDrive35d
Join Date: May 2010
Location: Houston, TX

iTrader: (14)

Quote:
Originally Posted by Ryan_T View Post
I'm afraid it's probably the latter.


i by Apple used to stand for internet-enabled Macs. (iMacs). I highly doubt it has anything to do with the technology in this case.

i = intelligent?
i = inspired?
i = idiotic?
i = ?


Nonetheless, very interesting marketing campaign. Will be watching to see how this develops.
> Points out companies that use "i" in their product lines
> Forgets that BMW already uses "i" in the end of all their cars (except the diesels, Ms, and those god-forsaken GTs, of course)

My question is when the efficient "i" becomes inefficient. There was an SUV, so from the looks of it, not long before the message is blurred.
Appreciate 0
      02-22-2011, 05:01 AM   #13
lasovan
First Lieutenant
4
Rep
311
Posts

 
Drives: bmw 320
Join Date: Jul 2009
Location: europe

iTrader: (0)

Streamflow C-pillars + Large wheels w lp tires are the two features that imo will make the i cars stand out in terms of appearance. The Streamflow C-pillars are particularly nice. Simple and visually effective, very different as well. I like all the new features though.

I like i!
Appreciate 0
      02-22-2011, 06:59 AM   #14
Empowered
Private
0
Rep
59
Posts

 
Drives: VW GOLF GTTDI
Join Date: Oct 2007
Location: Hull England

iTrader: (0)

Is the only colour available gonna be white? cos the blue highlights might look a bit shit with certain colours.
__________________
aspiring owner
Appreciate 0
      02-22-2011, 08:49 AM   #15
jimx
New Member
jimx's Avatar
Germany
0
Rep
5
Posts

 
Drives: BMW Z4 E89 sDrive 35i
Join Date: Feb 2011
Location: Bavaria, Home of sheer driving pleasure

iTrader: (0)

Smile

Quote:
Originally Posted by The__J__Factor View Post
Sounds great but super lame giving it the "I" badging.

Does I even stand for something? Or is it just "omg everything with I in front of the name makes it super modern and awesome"?

makes sense: I is the SI unit of electric current

http://en.wikipedia.org/wiki/Electric_current
__________________
Bavaria - Home of sheer driving pleasure
Appreciate 0
      02-22-2011, 10:53 AM   #16
antzcrashing
... can I get a 1M
antzcrashing's Avatar
13
Rep
1,107
Posts

 
Drives: 2006 330i
Join Date: Sep 2007
Location: Miami FL

iTrader: (0)

Garage List
2006 BMW 330i  [5.00]
Quote:
Originally Posted by jimx View Post
makes sense: I is the SI unit of electric current

http://en.wikipedia.org/wiki/Electric_current
"The SI unit for measuring the rate of flow of electric charge is the ampere (A)",

but yes, (I) is the symbol for current
__________________
Appreciate 0
      02-22-2011, 11:27 AM   #17
dmboone25
Major General
dmboone25's Avatar
United_States
67
Rep
5,419
Posts

 
Drives: 2014 F22 M235i/DUC M1100 EVO
Join Date: Sep 2006
Location: Dallas, TX

iTrader: (0)

Garage List
2007 E92 328i  [0.00]
2007 328i  [0.00]
So will the roundel be crooked like that?

I don't mind changing the colors a bit for the "i" brand identity, but that slanted angle looks a little jakey to me...
__________________
Current - 2014 F22 M235 - MT, CWP, Premium, Aluminum Hex/Black Gloss Trim.
Past BMWs: 2011 E82 135 - LBM, N55, DCT
2008 E82 135 - AW, N54, MT
2007 E92 328 - JB, N52, MT, ZSP (traded in for 135)
2007 E92 328 - JB, N52, MT (retired by a drunk driver)
Appreciate 0
      02-22-2011, 12:40 PM   #18
Tallest
Major General
Tallest's Avatar
No_Country
105
Rep
5,247
Posts

 
Drives: TiAg Z4 Coupe 3.0Si
Join Date: Sep 2007
Location: ***

iTrader: (1)

Garage List
big wheels are good for environment. thank you.
but i do hope BMW have found a way to make the suspension compliant enough to handle the massive rims.
__________________
'07 TiAg BMW Z4 Coupe 3.0si / Everything
Appreciate 0
      02-22-2011, 02:50 PM   #19
esquire
Colonel
esquire's Avatar
United_States
58
Rep
2,801
Posts

 
Drives: 2011.5 Dakar Yellow M3 Coupe
Join Date: Feb 2007
Location: Orange County, California

iTrader: (0)

evidentally another one of the integral design elements of the i cars is no doors.
__________________

[ESS VT2-625] [Akrapovic Evolution Exhaust] [KW Clubsports] [OSS Angel Eyes] [Revinora r-CRT Lip]
[Vorsteiner Boot] [Challenge Race Diffuser] [See the Build Thread HERE]
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 10:31 AM.




bmw
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST