BMW i
Forum for the BMW i3, i4 and i8
BMW i3 BMW i8
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read

Go Back   BMW i Forums > BMW i3 / i4 Forums > BMW i3 and BMW i4 General Discussion

Post Reply
 
Thread Tools Search this Thread
      12-20-2011, 09:04 AM   #1
Jason
Administrator
 
Jason's Avatar
 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

Posts: 16,147
iTrader: (0)

Post BMW i launches iAd - Innovative presence on foursquare and Mashable.com

BIMMERPOST NEWS
BMW i launches iAd in Europe - Innovative presence on foursquare and Mashable.com
3
COMMENTS
Name:  P90088114.jpg
Views: 3954
Size:  275.3 KB

BMW i launches iAd in Europe - Innovative presence on foursquare and Mashable.com

20.12.2011

Munich
. BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.

BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW i will be initiating an innovative campaign, which will exploit the advertising potential of the iPad and open the door to a three-dimensional world of mobility images and experiences. The BMW i3 and BMW i8 concept cars will form the main focus of the advertising campaign. iPhone, iPod touch and iPad functionalities bring the cars to life, allowing them to move freely in 3D.

Besides the BMW i subdomain’s established social media following on Facebook and Twitter, with more than 500,000 fans, the sub-brand’s presence on foursquare, a location-based social network for discovering cities, will complement BMW i communications offering. The online tool, used by 15 million people around the world, allows users to explore interesting locations in a total of 30 cities. It works as follows: As soon as foursquare users “check in” at a specific location, they receive specific online tips and background information on the area they are visiting via their mobile device. The brand-page of BMW i brand http://www.foursquare.com/BMWi provides users with tips on locations with a particular focus on sustainability, electro-mobility, design and art.

The presence of BMW i on the pages of the online news platform Mashable.com rounds off the sub-brand’s cooperative marketing activities. This project has been running since April 2011 and will continue in 2012. BMW i presents Mashables 20 million visitors per month with weekly news updates on the topic of mobility and technology in the category “Global Innovation Series” at http://mashable.com/global-innovation. Visitors to the site are similar in profile to the BMW i target audience with regard to content and issues. Mashable.com therefore provides a particularly relevant platform for positioning BMW i topics.

All articles can also be found on the BMW i brand website at www.bmw-i.com/Mashable. The BMW i sub-brand’s cooperative marketing activities were planned and implemented by the creative agency KKLD.



Name:  P90088114.jpg
Views: 3954
Size:  275.3 KB

Name:  P90088115.jpg
Views: 3870
Size:  226.2 KB

Name:  P90088116.jpg
Views: 3866
Size:  142.7 KB

Name:  P90088117.jpg
Views: 3828
Size:  105.1 KB

Name:  P90088118.jpg
Views: 3799
Size:  122.5 KB

Name:  P90088119.jpg
Views: 3793
Size:  96.4 KB

Name:  P90088120.jpg
Views: 3663
Size:  95.8 KB

Name:  P90088121.jpg
Views: 3669
Size:  127.7 KB

Name:  P90088122.jpg
Views: 3645
Size:  107.4 KB

Name:  P90088123.jpg
Views: 3602
Size:  103.1 KB

Name:  P90088124.jpg
Views: 3631
Size:  177.2 KB

Jason is offline   United_States
0
Reply With Quote
      12-20-2011, 09:09 AM   #2
bimmerJP
First Lieutenant
 
bimmerJP's Avatar
 
Drives: 2008 e90 335i
Join Date: Jun 2011
Location: Texas, the United States of America, Planet Earth, Universe

Posts: 372
iTrader: (0)

Garage List
2008 BMW 335i  [2.50]
How about US?? I would like to see the ad on my iPad and iPhone!!
bimmerJP is offline   United_States
0
Reply With Quote
      12-20-2011, 09:17 AM   #3
Diver
Colonel
 
Diver's Avatar
 
Drives: Black '12 135i DCT PPK Msport
Join Date: Nov 2010
Location: Texas

Posts: 2,322
iTrader: (0)

Electric cars, not for me.
__________________
Diver is offline   United_States
0
Reply With Quote
      12-20-2011, 09:48 AM   #4
M-Power111
First Lieutenant
 
M-Power111's Avatar
 
Drives: Not a BMW....yet
Join Date: Dec 2010
Location: Clearwater, FL USA

Posts: 398
iTrader: (0)

Quote:
Originally Posted by jerrypon83 View Post
How about US?? I would like to see the ad on my iPad and iPhone!!
+1000 i want that now, please bring here.
__________________

BMW=
M-Power111 is offline   United_States
0
Reply With Quote
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 09:01 AM.




bmw
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST