BMW i
Forum for the BMW i3, i4 and i8
BMW i3 BMW i8
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read

Go Back   BMW i Forums > BMW i8 Forums > BMW i8 General Discussion

Post Reply
 
Thread Tools Search this Thread
      08-10-2013, 10:49 AM   #1
Jason
Administrator
Jason's Avatar
United_States
6700
Rep
16,676
Posts

 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Post BMW Expects to Sell i8 to Many 35+ Year Old High Earning Tech Savvy American Men

BIMMERPOST NEWS
BMW Expects to Sell i8 to Many 35+ Year Old Tech Savvy American Men
60
COMMENTS
Name:  P90131091-highRes.jpg
Views: 10130
Size:  162.8 KB

Who will be buying the upcoming BMW i8 hybrid sports car? BMW believes that the largest markets for it will be the U.S., UK, Germany and France. The car will be sold in approximately 50 countries worldwide.

"The U.S. will be by far the largest sales market for the i8," said Hendrik Wenders, the i8's product manager, to the Automobilwoche publication.

Wenders says that the i8's target customers are high-earning, technology savvy males who are 35 years old and up.

The production i8 will make its world debut at the upcoming Frankfurt IAA show next month, followed by its market launch in approximately 9 months time, where it will have a simultaneous rollout at dealerships worldwide.

But, like the i3 electric city car, the i8 also will be sold online (in addition to dealerships).

Wenders said the automaker is still discussing whether i8 customers will be offered their choice of another BMW model if they are planning a long journey. As part of BMW's 360 Degree Electric service program, i3 owners can borrow a 5 series for the weekend.

For full details of the i8, see BMW i8 Official Specs (Prelim) Released Ahead of Frankfurt Debut


Appreciate 0
      08-10-2013, 10:59 AM   #2
Anodite10
Lieutenant Colonel
Anodite10's Avatar
South Africa
44
Rep
1,958
Posts

 
Drives: with a seat belt on
Join Date: Nov 2011
Location: South Africa

iTrader: (0)

"Wenders said the automaker is still discussing whether i8 customers will be offered their choice of another BMW model if they are planning a long journey. As part of BMW's 360 Degree Electric service program, i3 owners can borrow a 5 series for the weekend."

It's nice for them to offer another car for long journeys, but this is exactly why I disagree with plug-in hybrids and EVs. Normal hybrids are the way to go..
Appreciate 0
      08-10-2013, 03:36 PM   #3
Mr.Metak2you
Brigadier General
Mr.Metak2you's Avatar
121
Rep
4,757
Posts

 
Drives: LEXUS LS(DailyDriver)
Join Date: Nov 2007
Location: Astral Projecting: ∞ 23.516 -122 02.625 0242.101 ĕv'rē-hwr'

iTrader: (15)

Garage List
I <heart> i8!
__________________
Appreciate 0
      08-10-2013, 03:53 PM   #4
mlifxs
Diamond Geezer
mlifxs's Avatar
24
Rep
1,788
Posts

 
Drives: Jet Black 2007 328i Saloon
Join Date: Nov 2007
Location: Florida

iTrader: (3)

Garage List
Makes sense. Car and Driver is guessing 125k for a price. Not many under 35 will be able to foot that.
__________________
AA Stage 2 - M3 control Arms FR - BMW PS2 - Dinan springs - APEX EC-7 - H&R front swaybar - GC street camber plates - Whiteline subframe inserts
Appreciate 0
      08-10-2013, 03:57 PM   #5
Fortyb
WHO DAT!
Fortyb's Avatar
15
Rep
955
Posts

 
Drives: "07 328I Coupe,"12 Acura Mdx
Join Date: Jun 2008
Location: Huntsville,AL/WHO DAT

iTrader: (3)

I still think this thing is ugly.. Bring the 8 series back in make it a hybrid.
Appreciate 0
      08-10-2013, 03:57 PM   #6
matt_335Ci
Colonel
matt_335Ci's Avatar
United_States
69
Rep
2,289
Posts

 
Drives: F30 335i Sport
Join Date: Jan 2007
Location: Arizona - West Valley

iTrader: (5)

Garage List
2012 335i sedan  [5.00]
Send a message via AIM to matt_335Ci
i wonder what BMW thinks "high-earning" is? $100k, $150k, $200k+ ?
__________________
'12 335i Glacier Silver w/everest grey leather/aluminum&black gloss trim/ZSL/ZPP/ZTP/ZPS/Sport8spd/PDC/hot seats/20% ceramic tints

*RETIRED* 2009 z4 35i [e89] | 2007 335i coupe [e92] | 2001 325Ci [e46] *RETIRED*
Appreciate 0
      08-10-2013, 04:13 PM   #7
Falafel Combo
I can't heel toe!
Falafel Combo's Avatar
United_States
76
Rep
3,499
Posts

 
Drives: 6MT 335i M-Sport
Join Date: May 2011
Location: Northeast USA

iTrader: (3)

Garage List
2013 f30 335i  [5.00]
2012 e92 M3  [5.00]
2013 f30 335i  [4.75]
2006 e90 330i  [5.00]
2003 e46 330xi  [4.00]
I think BMW is dead wrong. Not sure how they compile these statistics or what kind of research they have done in order to help them define their target consumer. This press release/article seems like nothing more than a clever way to get said target demograph 's attention and maybe garner additional interest in the product. But for these 35+ year olds to actually cough up the money, and leap frog other much more qualified and technologically sophisticated "dream" sports cars will prove very difficult in my opinion.


How many of these are they planning on selling anyway?
Appreciate 0
      08-10-2013, 04:15 PM   #8
Rob///M5
Major
Rob///M5's Avatar
16
Rep
1,342
Posts

 
Drives: 2013 M5 SSII
Join Date: Aug 2012
Location: San Diego

iTrader: (0)

Garage List
2013 BMW M5  [5.00]
No performance and no practical usability. Sadly, the i8 is going to flop.

For the same or less money, buyers can have a GT3 (2x performance) or M5 (2x usability). And if it's electric a buyer is really after, Tesla has put the i8 to shame before its even been released.
__________________
Appreciate 0
      08-10-2013, 04:36 PM   #9
yousefnjr
Captain
10
Rep
620
Posts

 
Drives: 2006 Z4MR
Join Date: Dec 2012
Location: Bay Area, CA

iTrader: (0)

Sounds like the target market for any BMW M product :
Appreciate 0
      08-10-2013, 04:46 PM   #10
JAM3S
Lieutenant
JAM3S's Avatar
6
Rep
599
Posts

 
Drives: E92 M3
Join Date: Dec 2012
Location: Charlotte

iTrader: (1)

Will be a hit in liberal areas like DC and SF and places where ppl need attention. Car enthusiasts will ignore this release.
Appreciate 0
      08-10-2013, 05:10 PM   #11
nmehta211
Second Lieutenant
7
Rep
279
Posts

 
Drives: 08 E90 M3
Join Date: Jan 2006
Location: NYC

iTrader: (2)

Quote:
Originally Posted by matt_335Ci
i wonder what BMW thinks "high-earning" is? $100k, $150k, $200k+ ?
My guess--household incomes of 500k for a $125k car with limited practicality.
__________________

08 E90 M3 Interlagos Blue
99 E36 M3 Cosmos, #2--Sold
99 E36 M3 Cosmos, #1--Sold
Appreciate 0
      08-10-2013, 05:11 PM   #12
ADRQ0811
Private First Class
United_States
2
Rep
193
Posts

 
Drives: 2011 BMW 528i
Join Date: Apr 2011
Location: 562/so cal

iTrader: (0)

Quote:
Originally Posted by JAM3S
Will be a hit in liberal areas like DC and SF and places where ppl need attention. Car enthusiasts will ignore this release.
+1.. This will sell in so cal no doubt
Appreciate 0
      08-10-2013, 05:26 PM   #13
antzcrashing
... can I get a 1M
antzcrashing's Avatar
13
Rep
1,107
Posts

 
Drives: 2006 330i
Join Date: Sep 2007
Location: Miami FL

iTrader: (0)

Garage List
2006 BMW 330i  [5.00]
oh so you mean facebook/apple/tesla engineers in silicon valley? Nope they already bought the Tesla S
__________________
Appreciate 0
      08-10-2013, 05:28 PM   #14
bimmerjph
Lieutenant Colonel
bimmerjph's Avatar
United_States
29
Rep
1,978
Posts

 
Drives: 2002 BMW 325i
Join Date: Oct 2011
Location: Tennessee

iTrader: (0)

Quote:
Originally Posted by JAM3S
Will be a hit in liberal areas like DC and SF and places where ppl need attention. Car enthusiasts will ignore this release.
This.... Is pretty much reality.

And I mean its not even the 3 cylinder that kills it for me. Its those damned batteries. I mean they have to weigh as much as that husky RINO from New Jersey. If it were just a 3 cylinder in a car that weighed say 2,700 lbs. I'd be all over that.
Appreciate 0
      08-10-2013, 05:39 PM   #15
surlynkid
Major
surlynkid's Avatar
10
Rep
1,038
Posts

 
Drives: 2013 E92 M3
Join Date: Apr 2012
Location: League City, TX

iTrader: (1)

Garage List
For that money I am in a brand new 911GT3.
__________________
Stoptech 380mm/355mm | Pagid RS-29 | Akrapovic EVO - CF tips | Benvo Tune | MS UDP | AA air filter | Apex EC-7 18x10 square 275/35-18 NT01 | Turner Race Studs | GT4 Brake Cooling | GT4 Power Steering Cooling | Performance Steering Wheel | CF Mirror Caps | CF Spoiler | Varis System 1 Full CF Diffuser | Extended Paddle Shifters | Schroth Quick Fit Pro | Turner Steering Rack Stops | Vorshlag Camber Plates | AiM Solo DL
Appreciate 0
      08-10-2013, 05:42 PM   #16
surlynkid
Major
surlynkid's Avatar
10
Rep
1,038
Posts

 
Drives: 2013 E92 M3
Join Date: Apr 2012
Location: League City, TX

iTrader: (1)

Garage List
Quote:
Originally Posted by nmehta211
Quote:
Originally Posted by matt_335Ci
i wonder what BMW thinks "high-earning" is? $100k, $150k, $200k+ ?
My guess--household incomes of 500k for a $125k car with limited practicality.
I was going to guess a $400K household, but when I see new M3 leases going to people that earn far less than it costs while living in an apartment, you never know. Financially dumb people are always creating the flyer on the statistical model for what they can afford.
__________________
Stoptech 380mm/355mm | Pagid RS-29 | Akrapovic EVO - CF tips | Benvo Tune | MS UDP | AA air filter | Apex EC-7 18x10 square 275/35-18 NT01 | Turner Race Studs | GT4 Brake Cooling | GT4 Power Steering Cooling | Performance Steering Wheel | CF Mirror Caps | CF Spoiler | Varis System 1 Full CF Diffuser | Extended Paddle Shifters | Schroth Quick Fit Pro | Turner Steering Rack Stops | Vorshlag Camber Plates | AiM Solo DL
Appreciate 0
      08-10-2013, 05:50 PM   #17
jadnashuanh
Captain
United_States
8
Rep
886
Posts

 
Drives: 535iGT x-drive; i3 BEV
Join Date: May 2010
Location: USA

iTrader: (0)

A difference between the Tesla and the i8 is that you don't HAVE to search out a charging station when things get low on the i8, whereas, if you don't with the Tesla, you'll be waiting at the side of the road for a tow.
Appreciate 0
      08-10-2013, 05:55 PM   #18
jlstyle
Major
jlstyle's Avatar
23
Rep
1,375
Posts

 
Drives: 1995 Taurus Wagon
Join Date: Jun 2008
Location: nj

iTrader: (0)

Quote:
Originally Posted by matt_335Ci View Post
i wonder what BMW thinks "high-earning" is? $100k, $150k, $200k+ ?
Household income minimum should be at least 400k IMO to be able to really afford a toy like this. Of course you can buy it no problem with less than 300k household income, but I don't think that is wise.
__________________
1995 Taurus Wagon
Emerald Green Exterior/Green Interior/4 Speed AT/ABS Brakes/Cassette Player/Dual Airbags/Alloy Wheels/Auto locks/Auto Windows/Sunroof Delete/Chrome model designation
Appreciate 0
      08-10-2013, 06:00 PM   #19
Tracus
Lieutenant
Tracus's Avatar
10
Rep
573
Posts

 
Drives: BMW
Join Date: Feb 2012
Location: Canada

iTrader: (0)

If it will come with an inline 6 RWD (even AWD as an option) or a 4CYL with a similar power like the AMG 2.0 with over 350 HP, I will be very interested.

I think BMW has a winning car but the wrong power plant.
Appreciate 0
      08-10-2013, 06:06 PM   #20
index1489
Colonel
index1489's Avatar
United_States
29
Rep
2,116
Posts

 
Drives: Out of warranty BMW
Join Date: Sep 2008
Location: Chino, CA

iTrader: (7)

Quote:
Originally Posted by surlynkid View Post
I was going to guess a $400K household, but when I see new M3 leases going to people that earn far less than it costs while living in an apartment, you never know. Financially dumb people are always creating the flyer on the statistical model for what they can afford.
Maybe in Texas where you can get a apartment for $400 a month, a decent apartment out here is 3k. I rather get a Tesla, this car makes me sleepy.
__________________
Gotta pay to play.
Appreciate 0
      08-10-2013, 06:13 PM   #21
vladberca
Brigadier General
vladberca's Avatar
Romania
39
Rep
3,778
Posts

 
Drives: '09 jetta tsi 6mt
Join Date: Oct 2009
Location: Craiova

iTrader: (0)

GT3 is not so great as a DD, and for going from home to the office you might not need the extra space from the M5.
This car will have road presence and the fuel consumption is quite low. Decent performances too
Appreciate 0
      08-10-2013, 06:51 PM   #22
24601
Major
24601's Avatar
United_States
18
Rep
1,177
Posts

 
Drives: 2013 E92 M3
Join Date: Oct 2009
Location: Oahu, Hawaii

iTrader: (1)

Garage List
2013 Toyota Prius  [0.00]
2014 BMW 750Li  [0.00]
2013 BMW M3  [5.00]
Quote:
Originally Posted by Fortyb View Post
I still think this thing is ugly.. Bring the 8 series back in make it a hybrid.
+1
__________________
MY13 E92 M3 SS w/ ZCP l ZPP l 2MK l 6NR l 752 l M Performance Exhaust, Grill, Side Gills, C/F splitters

Sold - 2009 E92 335i LMB M-Sport
Sold - 2003 E46 M3 LSB SMG
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 09:59 PM.




bmw
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST