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      05-09-2014, 09:03 AM   #1
SCOTT26
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BMW i8 TV spots : Achieving the Impossible...

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The first TV Spots for the new BMW i8 for UK and European markets showcase the genesis and purpose of the i8 symbolised by one simple statement that highlights the i8 and the philosophy behind BMWi.

Achieving the Impossible.

GENESIS



ATTITUDE



POWERFUL IDEA



The first internal cars went to their owners today.
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      05-09-2014, 09:13 AM   #2
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Originally Posted by SCOTT26 View Post
The first internal cars went to their owners today.
Internal meaning BMW company employees? Congrats to the first i8 owners in the world, whoever they are!
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      05-09-2014, 11:10 AM   #3
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Love the idea!

Sounds funny though when they start talking about carbon fiber suddenly after saying poetry-esque things.
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      05-09-2014, 11:24 AM   #4
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BAM!!! Sheer driving pleasure
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      05-09-2014, 11:50 AM   #5
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Brilliant
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      05-09-2014, 12:28 PM   #6
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Awesome - really liked Genesis / Powerful Idea - not so keen on Attitude.

Didn't need the adverts to sell the car to me though *pine*
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      05-09-2014, 12:40 PM   #7
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Quote:
Originally Posted by matthewcornish View Post
Awesome - really liked Genesis / Powerful Idea - not so keen on Attitude.

Didn't need the adverts to sell the car to me though *pine*
Whereas my favourite was the Attitude video as it showed the car off more. Although I would say that the Genesis gave the best audio treat.

Have you got on one order too Matthew?

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      05-09-2014, 01:19 PM   #8
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I like GENESIS and ATTITUDE.
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      05-09-2014, 01:23 PM   #9
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So we ordered it, touched it, sat in it, but have yet to drive it. The videos are nice but I am more interested in releases dates and allocation information....impatient! We are the generation of instant gratification now, aren't we
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      05-09-2014, 04:01 PM   #10
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Quote:
Originally Posted by ddk632 View Post
Internal meaning BMW company employees? Congrats to the first i8 owners in the world, whoever they are!
Scott26, thanks for sharing. I echo ddk632's sentiments. Very exciting to know there are now real cars being driven by real people, even if they are BMW employees. Can't wait for deliveries to start to the rest of us.
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      05-09-2014, 04:50 PM   #11
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While I may like one, I don't want to spend the money on one. When talking to my local BMW dealer rep, he did mention that they'd sold out their entire year's allocation. I know BMW has said that is true worldwide, but that just means, the dealers have ordered as many as they could...not that they had actually sold them, but, mine has. Probably no chance to sit in and drive one unless I make friends with one of those people or BMW offers an intro drive, but since they're all sold, probably wouldn't be good to stir up interest when there aren't any to be bought.
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      05-09-2014, 07:45 PM   #12
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Internal meaning BMW company employees? Congrats to the first i8 owners in the world, whoever they are!
Yup. Those two guys w/i8 are standing in front of the FIZ, BMW's R&D center in Munich.
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      05-09-2014, 08:43 PM   #13
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Wow!!!! I love the story of the touring. Amazing!
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      05-09-2014, 09:14 PM   #14
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Great commercials. How far the automobile has come...
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      05-10-2014, 07:31 AM   #15
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One of the most exciting cars to be developed in a decade, if not two. Great work, BMW. <3
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      05-10-2014, 12:05 PM   #16
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Am I the only one who finds it ironic that their slogan is "Born electric", yet they included sounds of the i8's engine?
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      05-10-2014, 03:56 PM   #17
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That's what happens when the marketers get a hold of a good idea. Presenting it accurately is optional...
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      05-10-2014, 06:14 PM   #18
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Quote:
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Am I the only one who finds it ironic that their slogan is "Born electric", yet they included sounds of the i8's engine?
The whole philosophy of BMWi is Born Electric because they are not existing concepts electrified. They are conceived from the ground up in every feature to illustrate a certain purpose that is very different from electrified concepts of existing vehicles. Hence why they are Born Electric. They are not the same as an electrified ICE car.
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      05-12-2014, 02:01 PM   #19
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Hey, it's Mason Verger from Hannibal in the Genesis video. Knew I recognized him from something recent.

Anyway, still curious if you know when build slots will start opening up for the US, Scott. It's nearly six weeks to July and still nada.

Thanks
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      05-14-2014, 10:51 AM   #20
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I AM!!! In love
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