In addition to the BBMW watches, there is also a Girard-Perregaux BMW Oracle Racing team watch. It was made with several designs, a few of which are pictured below. You can read more about the partnership here:
http://www.p178host.com/gpgallery/am...wtc_amcup.html .
(The partnership is actually about yachting, not car driving, but BMW manages to get their name on the dial, so, I've gone ahead and mentioned it.)
FWIW, there are some other car-watch partnerships that result in some very appealing watches.
Aston Martin-JLC is one such partnership. There are several models available just as there are several BBMW watches.
JLC-Aston Martin Hometime -- Dual timezone watch
JLC-Aston Martin Amvoc1-R Alarm Watch
The two watches above run between $10K and $12K, which isn't really out of line with similar watches JLC offer without the Aston Martin co-branding.
Besides the two above there are several others, one of which open the car doors and starts the vehicle (I can't recall if the latter is so or not.)
Here are a few more:
JLC-Aston Martin Vantage Reverso
JLC-Aston Martin Amvox2 Chronograph -- this is one that opens and starts an Aston Martin DBS and runs ~$35K. Interestingly (or sadly, depending on your POV), the watch case has as many parts as does the movement, 200. Why or what the hell they are I have no idea.
Valjoux, the folks who make/made the very famous and notewothy ETA/Valjoux 7750 chronograph movements make Audi's watches.
Breitling for Bentley Mark VI
Other Breitling for Bentley watches
Parmigani makes Bugati's watches. They are bit avant garde for my taste, but there's no way round the fact of their being truly haute horlogy pieces.
Lamborghini -- I don't know who makes the watches, but my understandign is that Lambo designs it. If I had to guess, I'd say Blancpain makes it.
Graham makes Mercedes watches. Considering that they don't use that wonky canteen crown for which Grahman is renowed, I think if I were jonesing for Graham, I might well opt for a Mercedes one. LOL (In fairness, I haven't looked at what Graham offer these days. They could very well over any number of things that don't have the canteen crown.)
Morgan went with Hublot as it's watch partner.
Porsche has a long history of making its own watches and that hasn't changed.
If all you wan to do is read about the history and legacy of cars and watches, there is even a book about just that (
http://blogs.christies.com/longitude...-partnerships/). The book is titled
Prestigious Watches & Cars – the exceptional partnership. The book has been reviewed by at least one critic:
http://www.thewatchreviewsite.co.uk/...ful-collision/ . The book is available for sale here --
http://www.youscribe.com/catalogue/l...estige-2350976 -- and on that page, you can see some sample pages from the book.
All the best.