The one on the link is the ipod MOST adapter. It has a dock connector in the dash and costs 400-500 installed from most dealers.
The USB connecter is different and cannot be installed after the car leaves the factory. It is a USB jack in the armrest that works with not just ipods (using standard ipod cable), but any device that works as a usb mass storage device including flashdrives/harddisks any many other mp3 players.
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