Quote:
Originally Posted by silentm
This is how BMW is taking China badge manufactures out of business. Lmao...
We all know who will defend BMW's move and who would not.
"True" enthusiasts will most likely move away from BMW, not because of this move but because of what BMW has been doing since they went forced induction. Current ///M cars don't have the DNA true ///M cars had during the glory days. This is my opinion based on having the opportunity to own several ///M cars in different chassis.
It's marketing and it works. There are a tons of people out there who are waiting to purchase a M package car and say they have an M, however those who had real M's have transitioned to a Porsche.
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I am curious. Where will people who find M cars inadequate go to?