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Originally Posted by otay
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Ok yeah, so the Verge observed the same thing. Marketers and "Brand consultants" are mocked a lot, and many times deservedly so, but their job is to make sure these things don't happen. I'm pretty sure BMW had those.
Or did they raise those issues and some hardheaded person at the top ignored them? The article also says that it looks like BMW is trying to copy an instagram startup, and.....lol. Maybe they are. How misguided.