Quote:
Originally Posted by HighlandPete
BMW would not survive with just the enthusiast. We have to face that BMW decided years ago to build a bigger business, which requires a wider appeal than the BMW enthusiast.
The world has moved on from the days of the E30, (or whatever), whether we as enthusiasts like it or not.
I can wax lyrical about "the good old days" of BMW, including the E30. I simply don't live there anymore and still enjoy driving my BMW of choice. If I didn't, I'd move on, either to another BMW of choice, or elsewhere.
I also add that many users buy into BMW models who aren't enthusiasts. If they are the biggest customer base, they are listened to more than the enthusiast.
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Your entire post can be summarized by the title of this thread and magazine article. That is literally what it says in one simple sentence.