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Originally Posted by JohnnyBeagle
I expect iX/EQS pricing to continue dropping because Tesla keeps dropping in entry level pricing. I think they'll be even better lease deals to compete with the much cheaper Model X. Yes the Tesla is built poorly, but I think your average person still considers Teslas as luxury and the charging network is still far superior for those that road trip or have range anxiety.
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Mercedes already refused to further reduce price.
https://euro.dayfr.com/trends/712936.html
I have quoted some snippets from article linked above below:
Quote:
Mercedes, evidenced by the words of its CEO, Ola Källenius.
“We are always looking for the best compromise to ensure the viability of a company. We seek the balance between supply and demand, on each market. But for a brand like Mercedes, too drastic changes are not a good thing. They are not the right solution and do not give the expected results”specifies the leader to the American journalists of InsideEVs. “For us”, the objective is clear: mobility must become zero emissions. There is no ‘if’, ‘and’ or ‘but’”.
The changes entail significant investments and “We are investing billions, tens of billions, not only for electrification, of course, but also for the rest of the automotive industry”said the boss of Mercedes.
To make matters worse, some markets on which Mercedes was relying heavily are not delivering the expected results: “Many observers, economic analysts, professors, thought that China would immediately return to growth after the Covid, but the market is a bit flat”.
“As a builder, you have to decide how to approach the market in this context”explained the leader, “and for Mercedes, price stability is crucial. Ensuring that the beautiful cars we build have a long lifespan, residual value, etc. is a top priority for us. We therefore do not give in to the logic underlying the depreciation of our products. »
“However, we must strive to be flexible in other areas. For example, studying a complete range, with a series of models having different degrees of electrification. We can build electric, hybrid and gasoline cars on the same lines in many of our factories. This allows us to adapt quickly to different market demands, whether in China, the United States or Europe. We won’t follow Tesla’s lead on pricing.
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