Quote:
Originally Posted by Alpine300zhp
You spelled out what I decided not to spell out, but you are spot on. The COE award is largely based on dealers following BMW’s metrics to the letter of the law and getting/begging for perfect survey scores from everyone. Doing all of this stuff has no correlation to the customer experience at the store which explains why many on the COE list are disliked by many enthusiasts. My salesman and friend is the top selling M salesman in the nation for the last 2 years, but his store will never get a COE because they won’t put following BMW’s metrics to the letter their sole objective. Guess what, that store is very well regarded in its region and much better regarded than its direct competitor who is on this COE list.
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Your profile says you are located in South Florida, out of curiosity, which dealership are you referring to?
