Quote:
Originally Posted by SleepingBMW
See Cadillac if you want a preview of BMW in 29 years
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I'll be the first to complain about how much BMW has sold out over this decade.
But unlike Cadillac during its downfall, BMW still has a very strong brand perception especially with the younger generations. Cadillac was hitting its sales targets but it was universally viewed as a geezer's car.