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Nah I don't think we will ever improve much TBH. Rugby would sit behind Aussie Rules, Cricket, Rugby League and Soccer for sure, with even Tennis giving it a run. League will pull 2 million eye balls for the big games and Union not even a quarter of that.
It's in all sorts from the ground up, not sure how they turn it around as finances are a mess too, they've simply been squeezed out by other sports and TBH the rules of the game hold it back in a big way.
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