Wifey and I would only go once in a great while and only for a movie we actually really wanted to see. Screen size and surround sound is far better than we have a home. 2 adults for a matinee once in a blue moon is acceptable $$$. I am old enough to know that current matinee prices are the same as regular/evening price, even from just a several years ago...
Oh, and we never go the first couple weeks of a movie.....99.9% success rate of weeding out the @$$hats in the crowd that can ruin the movie. Then again, maybe that's me self-weeding myself out for others those first few weeks.....it's all relative.