Agree...either buy a Hyundai or a Ferrari, don't bother with anything else.
Completely joking, I agree with you. I'd consider a Tudor (on quality) or Omega (on quality and some unique aspects), but I'm not a huge fan of the other aspirational brands. There are certain features that on higher end brands that stand out, eg. Rolex and durability of crystal and the alloy expansion "buckle" under the clasp that is virtually unbendable (ask anyone who services rolexes about this) , or unique movements that aren't really appreciated visually.
I'm a big fan of Rolex durability but the timekeeping leaves more to be desired..It's a problem with all automatic watches, but notice timekeeping difference with rolex within 18-24 months, which seems a little soon after buying new.