Quote:
Originally Posted by GuidoK
Sure. I dont think anyone doubts the history of porsche and its merits, just as no one doubts Porsches ability to make an epic sportscar today.
But the part of porsche that makes those cars is not the main part nowadays. Certainly not when looking at the sales numbers. SUV's and saloons are its bread and butter today, and the sportscars are made to give the brand a certain image (or to keep that image at least). Without the SUV's Porsche would be bankrupt years ago, so making the sportscars is not really a direct profitable venture. But it aids of course in the sell of SUV's. It all fits in the Porsche marketing strategy (which is brilliant). Make an epic sportscar line -> buy in cheap suv platforms -> copy style icon details from the sportscars onto the SUV's -> sell the SUV's for a premium.
Brilliant  |
You've got to pay to play with Porsche now more than ever. The 911 seems to have become more of a GT car the past few years. The 992 looks ever larger. You've got to drop a pretty penny to get one that's more driver-focused.
Same with the BMW ///M division.