Quote:
Originally Posted by mkoesel
The Audi and Jaguar electric SUVs are just priced too high for too little range.
I think that if BMW can deliver the 350+ miles of range they've been teasing, they'll have a shot at making an impact. Pricing is also a big question mark, but as long as the range is there they should be able to ask what Audi and Jaguar do with a much better reception.
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Range is key. It's the benchmark by which new EV products are judged. And, like Audi and Jaguar, BMW can command a premium price because they build a premium product.