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BMW has just lost another loyal customer. After owning close to 30 BMWs over 25 years, they just don’t get it. I am ready to go electric but not at $100K. Audi and Mercedes have seen failures for their electric vehicles, not because of design or quality, but because of price. Every day there are new options in the market. Before they know it, the market will have moved and they will be trying to get customers back to the brand. Do some customer research BMW! ID4 here I come.
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