Quote:
Originally Posted by Fundguy1
The tesla hype I think is just that. Hype. Let's see how many are actually delivered. Even then, it's still a seriously small percentage of cars sold and it's doubtful after the first wave of preorders sales continue at any appreciable pace.
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It may be a small percentage of all cars sold worlwide, but it's an increasingly larger percentage of BMW's market. The pace of EV sales will increase with the reduction in battery costs. If BMW continues to delay investment in this area, they will suffer the consequences.