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GINA was not a gimmick. It was an exploration of design and materials. The goal was to increase aerodynamics and decrease weight. Removing body panels and substituting for a very high strength polyurethane material could reduce weight by over 500...maybe even 1000 pounds, depending on the car.
I'm guessing the research needed to produce a compliant covering that could withstand the elements and tearing would be quite significant and there is no telling if there would be a market for it and if it would pass various regulations.
The new oversized and non-congruent grills are the real gimmicks.
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