I think there are two matters at play here and while they are related, they are not identical.
First, there is the increasing size of the grills such as on the newer 7 series. That is not great but I can maybe make myself live with it.
But then there is the second issue: BMW's emulation of the Edsel times two. This is truly hideous and appears to be the new design direction, although using the word "design" in the same sentence seems inappropriate.
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